When to Build Your Brand
Do you look similar to your competition? Do you compete on price more than you like? Do high-profile prospects often overlook you?
Branding is an ongoing process, and if you answer yes to any of these questions it’s probably time to focus on your brand. Market leaders build brands that are accurate, durable, interesting and consistent.
“Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.”
- David Ogilvy
90% of Small Business Use Social Media
A recent survey indicates 90% of small business owners use social media and 74% of the survey respondents "percieve social networking as valuable -- if not more valuable -- than... Read more
Scott Shearin 21 Sep 2012 Hits:704 Marketing
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