When marketing your business, testimonials are a great way to advertise your business and make it more relatable. Plus, testimonials can increase your business’s conversion rates. Beyond that, and most importantly, they build trust by acting as a third-party...
What’s the best way to draw the attention of your audience without bombarding them with annoying ads? Many businesses are turning toward content marketing strategies creating brand awareness and making organic appearances in front of their potential consumers. Instead...
White papers are persuasive, authoritative, in-depth, and educational reports on a topic that identifies a problem in your industry and offers a solution. White papers are created to teach the public about your industry and your brand, and to show how your company is...
Google Alerts is a free service from Google. Its purpose is to continuously inform you when Google indexes a webpage on the internet that contains a keyword you have previously defined in your Alert configuration. It can sometimes take Google one to three days to...
Integrated marketing coordinates all marketing campaigns with one another. Communication goals, fundraising goals, and sales goals are related. Integrated marketing links disciplines such as direct marketing or public relations. In integrated marketing, communication...
Customers buy what other customers like and endorse. It is precisely this principle that companies take advantage of with testimonials. Testimonials, or social proof, is better than elaborate campaigns and cheaper for your advertising budget. With every testimonial,...
Ask any modern marketing professional, and they’ll tell you: when it comes to growth, delighting existing customers is as critical to success as winning new ones. In other words, your business must be customer focused. The Best of the Best Are Customer Focused As the...
It’s funny how so many of us fall into a rigid routine, day in and day out. We start our days with a morning stumble to the coffee pot. We often end them with our evening stroll to the mailbox after a hard day’s work. You may have not realized it, but many businesses...
The title may shock you, but it’s true. We can help you discover lots of local marketing strategies that don’t include social media. Local marketing activities can help your business land new customers and hang onto existing clients. Here’s a list of...
Entrepreneurs and small business owners put in a lot of time and energy; they are literally putting their heart and soul in their business. Sometimes it can get to be too much. For many small businesses, the thought of outsourcing means spending extra money. Although...
