In some moments, I still find it hard to believe that it’s actually 2016. The fact it’s actually the end of January, 2016 and my last personal business blog post was more than a year ago sparks a reminder that blog post timeliness is important. There are so many news, events and insights we promoted throughout 2015 for so many clients, yet not one for NuMedia Marketing. Shame on us.
The professional team working at NuMedia Marketing understands the importance of accuracy, search engine optimization, trending and… timeliness. If blogging doesn’t come natural for you, we’d welcome the opportunity to learn more about how we can help you grow your business. But if you’re a natural at writing looking to get your feet wet and just need a few ideas for topics relevant to your business, consider trending. Knowing your audience is key to good communication and marketing efforts. One way to better understand your audience, is knowing what they currently consider to be valuable, interesting or popular. Did you catch the word “currently” in that last line? It’s pretty important. What’s currently popular online may also be referred to as “trending” online. So for a timely blog post, let’s try some trending topics using insights with Google, Twitter, Facebook, Instagram and more:
- google.com/trends
- trendsmap.com
- reposty.com
- http://instagram-engineering.tumblr.com/post/122961624217/trending-at-instagram
- http://buzzsumo.com/
Would it surprise you to learn that Tom Brady, Denver Broncos, New England Patriots, Peyton Manning and Broncos were trending yesterday? If not, then you certainly shouldn’t be surprised that Tom Brady isn’t trending at all for the moment.
Blog Post Timeliness
Once you know what’s trending, how do you pull it all together for a relevant post? First, know your audience. Look for trending topics they connect with regarding your business, then open up with a few insights. What may seem common and simple to you with all your industry knowledge, may just be the tidbit of insight they need most. With a little blog post timeliness you’re far more likely to connect with your audience or prospective customer in just the moment they need you most, too!
