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Here at NuMedia Marketing, we speak geek and buzz and get excited about everything to do with branding and marketing, and our blog is the place we share that excitement!This is your place to bring all those “I wonder if …” questions and ideas. Join the discussion that can help clarify your organization’s brand and marketing strategy and lead to real growth. Add your voice to the discussion now -- NuMedia Marketing is on Facebook!
Marketing in a world gone social …
Thursday, 28 July 2011 07:21
Every day we talk to panicky people who want to know how TO DO social media to market for their business. Well, think about this – marketing for your business is still marketing – whether it is the traditional print mailers, newspaper ads or Facebook or Twitter.
It is all about connecting your brand with your existing and potential customers. So just like you would connect with people and businesses face-to-face or by phone, connect with them through social media platforms. Start or add to conversations, show up with innovations and ideas and creativity – all springing from your business – why you do what you do, what you bring to the table, who you are. All in all – share what makes you tick and what you can do for others – you might just be shocked at who's listening!
It is all about connecting your brand with your existing and potential customers. So just like you would connect with people and businesses face-to-face or by phone, connect with them through social media platforms. Start or add to conversations, show up with innovations and ideas and creativity – all springing from your business – why you do what you do, what you bring to the table, who you are. All in all – share what makes you tick and what you can do for others – you might just be shocked at who's listening!
Is it Working?
Tuesday, 28 June 2011 15:48
Overall visits are up. 5,331 pageviews with 2.22 pages per visit and about 1.48 minutes average time spent on the site plus 37.45% new visits. 25.13% of all visits came from 46 cities throughout the immediate market. But is the online marketing plan actually working?
It's one of the most common questions we address. It may sound much like your shrink (no, not yours personally) but we start to answer the question with a question: "What are your goals?"
Are you trying to drive traffic to your website? Perhaps you need more bodies walking through the door of your retail shop? Are you just trying to build overall brand awareness? Do you want to be the local expert within a niche market? There's a lot to consider when establishing your goals. Set them. Measure them. Review them. Refine them.
It's an ongoing process. Prepare for the long-haul and stick with it!
It's one of the most common questions we address. It may sound much like your shrink (no, not yours personally) but we start to answer the question with a question: "What are your goals?"
Are you trying to drive traffic to your website? Perhaps you need more bodies walking through the door of your retail shop? Are you just trying to build overall brand awareness? Do you want to be the local expert within a niche market? There's a lot to consider when establishing your goals. Set them. Measure them. Review them. Refine them.
It's an ongoing process. Prepare for the long-haul and stick with it!
Choosing a Domain Name
Wednesday, 11 May 2011 09:26
A good domain name is vital to a successful internet brand managment. The .com domain remains foremost in the public mindset. (Nearly 73% of all domain registrations are .com with .net in second place at less than 11%.) If you're serious about marketing your business online, choose a .com as your primary domain. It's also important to have something short and memorable. Try to avoid anything with cryptic acronyms or special characters that aren't immediately idenitified with your brand. Keep it simple and make life easy for you and your audience!
Most domain names are pretty inexpensive, and a good domain name can save you thousands of dollars in marketing and advertising, whether online or otherwise.
Checkout http://www.domaintools.com/internet-statistics/ for more information on current domain registration trends.
Most domain names are pretty inexpensive, and a good domain name can save you thousands of dollars in marketing and advertising, whether online or otherwise.
Checkout http://www.domaintools.com/internet-statistics/ for more information on current domain registration trends.
New Beginnings
Wednesday, 27 April 2011 06:36
Like a successful brand, a very successful blog has substance -- really great content! Consistently offer something useful for your readers and they will follow. This particular blog started years ago as we first launched with the eQuip Insights email marketing campaign. After only a few months, the campaign generated considerable awareness in new markets that provided new beginnings for our firm. Are you looking for new beginnings?
