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Here at NuMedia Marketing, we speak geek and buzz and get excited about everything to do with branding and marketing,  and our blog is the place we share that excitement!

This is your place to bring all those “I wonder if …” questions and ideas. Join the discussion that can help clarify your organization’s brand and marketing strategy and lead to real growth. Add your voice to the discussion now -- NuMedia Marketing is on Facebook!

Is your marketing leaving you in the virtual dust?

Tuesday, 27 September 2011 07:21

I recently read a quote that within the next five years, 63 million employed people will telecommute either regularly or occasionally. To put that in perspective, the 2010 census reported Indiana had just over 6.4 million people, and the United States came in at a few hundred thousand over 308.7 million people.

So that means that about a fifth of the TOTAL population (working and not) would be working virtually – in the next five years. Is your business ready for that?

Marketing includes making your presence known in the marketplace … and when the marketplace is more than what you can reach out and touch physically – it’s virtual. And that means you have to use the computer for more than tracking inventory and correspondence.

Connecting with prospects through social media like Facebook, Twitter and LinkedIn should be part of your marketing strategy. If that makes you nervous, don’t fret. Start with small steps and take it a little at a time, but start it soon.

If you fall too far behind the movement, you might be left in the dust.

Are you losing business because you’re hiding in plain sight?

Wednesday, 21 September 2011 07:17

Word on the marketing street is that more and more people are searching for – and finding – local resources on the Web. That means when they need something, the first place they go is their computer or Smart Phone. They search, sort through the responses and make a move – to the car or the phone or through e-mail.

What does that mean to every business owner whose business is primarily transacted within a 25-mile radius? It means three things:

  1. You have to have a Web presence that, at the very least, provides your potential customers the means to find and contact you
  2. You have to get serious about providing information about your goods or services online
  3. Social media may be in your (very near) future

Your website is the face of your business every hour of every day – and believe me, there is a lot of searching being done after the kids are in bed or when insomnia strikes.

If you haven’t built an online presence or it’s very sketchy, you may just be hiding in plain sight.

Your Contact Sphere

Friday, 26 August 2011 14:41

Just a quick thought from a recent presentation as quoted below:

Contact Spheres are businesses or professions that naturally provide a source of referrals for one another. They are in somewhat related but non-competing businesses. Business in a Contact Sphere have a symbiotic relationship in that they support and enhance one another.

"Power Circles" and "Strategic Relationships" are similar terms often referring to this same concept. Who have you found to "support and enhance" with your business recently?

Do you think of cattle when you hear about branding?

Monday, 08 August 2011 07:32

A new business owner was talking about his business brand recently. He said he thought creating a brand for his company was finding that icon or logo that everyone recognized – like the brand on a livestock. It was to be a symbol that everyone knew stood for his company – and he was struggling with coming up with just the "right one."

To us, branding reflects what is behind that symbol – the values and skill level and standards.
cattle-brand
Branding is like that uncle who is always ready with a quick joke and funny story – but who is also the first one to help out with exceptional skills in times of need – it is his personality, his character, his essence as a person.

Your business's brand is all-encompassing and reveals its essence. It is the reflection of everything and everyone who works in the business. It shows in the organization and cleanliness of the office or store and in every other aspect from initial conversations to the service provided to the final invoice.

A good brand is consistent – both visually and operationally. When thinking about your business brand, don't think cattle – think character.

Marketing in a world gone social … part II

Tuesday, 02 August 2011 07:23

I just wanted to add a little more food for thought about social media and how to think about using it.
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People may get to your website and poke around the pages, read a little here, more over there. Spend a little time getting to know the company and what it offers. The look and feel and what you say speaks volumes – without an audible sound. (Take a look at your website – are you screaming? Whispering? Inviting in? – Just take a look with an objective eye – call us if you need help with this.)

Twitter_256x256But back to social media – few visitors will stick around your Facebook page for long - same for a Twitter page. They just won't click around like they do on your website. So what does that mean for you?

It means your Facebook entries and tweets should be updated frequently, be relevant, interesting, human, useful – you know, all those things that are COMPELLING – throught-provoking, funny – and they must stand alone. It's the difference between a novel and a haiku. 

I just wanted to add a little more food for thought about social media and how to think about using it.

People may get to your website and poke around the pages, read a little here, more over there. Spend a little time getting to know the company and what it offers. The look and feel and what you say speaks volumes – without an audible sound. (Take a look at your website – are you screaming? Whispering? Inviting in? – Just take a look with an objective eye – call us if you need help with this.)

But back to social media – few visitors will stick around your Facebook page for long - same for a Twitter page. They just won’t click around like they do on your website.  So what does that mean for you?

It means your Facebook entries and tweets should be updated frequently, be relevant, interesting, human, useful – you know, all those things that are COMPELLING – throught-provoking, funny – and they must stand alone. It’s the difference between a novel and a haiku.

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