eQuip Insights
Designed to give you a morsel of food for thought to nourish your branding and marketing efforts, eQuip provides information you can use, marketing insights and new ideas.It’s a quick, 30-second read once a week to inspire and energize your marketing approach. If you have a specific question or need you are seeking to answer – contact us – we’ll help!
When to Build Your Brand
Do you look similar to your competition? Do you compete on price more than you like? Do high-profile prospects often overlook you?
Branding is an ongoing process, and if you answer yes to any of these questions it’s probably time to focus on your brand. Market leaders build brands that are accurate, durable, interesting and consistent.
“Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.”
- David Ogilvy
Build Traffic Organically
Want higher rankings for your website from popular search engines like Google, Yahoo, or MSN? You can pay for rankings (sponsorships and pay-per-click ads) or earn them “organically” by providing relevant content in a well-organized and properly coded site. Paid rankings provide immediate results, but organic optimization has proven to be more effective overall while also maximizing the impact of a paid campaign!
“Every success is built on the ability to do better than good enough.” - author unknown
Repetition Works
Studies confirm that repetition builds awareness, stimulates interest, increases believability, and improves recall. Your websites and word-of-mouth advertising are two of the most powerful consumer influences...
AV Junkie
We enjoy great tech, so here's a little tech insight for all those fellow AV junkies. If you or someone you know need help branding with technical expertise, please contact us today.Twitter with NuMedia
