How to Build Your Perfect Website in Stages

How to Build Your Perfect Website in Stages

The importance of having a website in this digital age is paramount to a company’s development and success. Most businesses have an online presence already, taking the necessary steps to grow and remain competitive. Your company’s survival depends on your...
Increase Your Customer Lifetime Value

Increase Your Customer Lifetime Value

Most companies focus more on gaining new customers than retaining their current audience, despite studies that prove it costs 7 times more to acquire a new customer. You’ll make more money by keeping your existing customers happy and content. You can do this by...
5 Strategies to Keep the Personal Touch

5 Strategies to Keep the Personal Touch

With the rise of the digital age, our physical, face-to-face connections have dwindled. You can chat, link, like, comment, entertain, and request services all with the click of a mouse from the comfort of your own living room. However, creating and sustaining close...
What is Brand Management and Why is it Important?

What is Brand Management and Why is it Important?

Your online brand reputation and ranking depend on good brand management. The reputation of your company or brand can be either positive or negative. Whatever way it goes, it will directly influence your bottom line. A good reputation inspires confidence and loyalty....
How to Make Social Media an Amazing Marketing Tool

How to Make Social Media an Amazing Marketing Tool

There isn’t a week that goes by that we don’t get questions about social media. Is it really beneficial? What works? How do you do it? Social media is one of the marketing strategies that most small business owners know they need to use, but it is a miasma of unknown...