What is Brand Management and Why is it Important?

What is Brand Management and Why is it Important?

Your online brand reputation and ranking depend on good brand management. The reputation of your company or brand can be either positive or negative. Whatever way it goes, it will directly influence your bottom line. A good reputation inspires confidence and loyalty....
How to Make Facebook an Amazing Marketing Tool

How to Make Facebook an Amazing Marketing Tool

There isn’t a week that goes by that we don’t get questions about social media. Is it really beneficial? What works? How do you do it? Social media is one of the marketing strategies that most small business owners know they need to use, but it is a miasma of unknown...
Marketing Staff or Marketing Firm? Which Is Best for You?

Marketing Staff or Marketing Firm? Which Is Best for You?

The question pops up now and again. Is it better to hire someone to do the marketing for your business in-house or is it better to outsource to a marketing firm? Generally speaking, unless your business is a large enterprise, it is almost always better to hire a firm....
What and Where Matters in Your Marketing

What and Where Matters in Your Marketing

One thing is for certain: You do NOT have the time it takes to devote to marketing analysis for your business. You are busy getting clients, getting jobs done or products made, and getting everything ready to do it again tomorrow. Marketing is not something that you...
What Does Marketing Look Like for Your Business?

What Does Marketing Look Like for Your Business?

The purpose of marketing for your business, and every business, is to get more customers. Although that might be the primary purpose, there are thousands of ways to do it! Marketing is as personal to a business as the business is personal to the owner. How a business...