Want to make a lot of small business owners roll their eyes? Mention marketing. If they don’t roll their eyes, then their eyes have probably glazed over. Marketing is one of the most important elements of running a successful business, but it is also one of the most...
All you have to do is follow the Google and Facebook algorithms to discover that video is hot. Not only do the search engines love it because consumers love it, but Google now owns YouTube so that is another reason Google loves video. The best news for business is...
What has been the biggest change in your business the last 12 months? 6 months? Is it a change that has improved your business or one that has been detrimental in some way? How do you look at your business? Changes come in all sorts of shapes and sizes, don’t they? We...
There are many similarities between operating a physical brick and mortar storefront and an online ecommerce site. Both must be taken seriously and handled professionally, otherwise your visitors will leave without making any purchases. We can all understand that the...
You have decided to make the leap into the social media pond. You’ve made sure there are posts going out on Facebook, Twitter, and even on LinkedIn. You can be proud. You’ve been consistently posting for close to four months now. I have to ask – How’s it going? Are...
