What has been the biggest change in your business the last 12 months? 6 months? Is it a change that has improved your business or one that has been detrimental in some way? How do you look at your business? Changes come in all sorts of shapes and sizes, don’t they? We...
There are many similarities between operating a physical brick and mortar storefront and an online ecommerce site. Both must be taken seriously and handled professionally, otherwise your visitors will leave without making any purchases. We can all understand that the...
You have decided to make the leap into the social media pond. You’ve made sure there are posts going out on Facebook, Twitter, and even on LinkedIn. You can be proud. You’ve been consistently posting for close to four months now. I have to ask – How’s it going? Are...
When I think about promotional products, my mind begins to swirl. Seriously. It might be because marketing is my “thing,” but it’s also because what some have considered cheap junk in the past are beginning to see the real value they can bring to a business – and it’s...
If you haven’t jumped into the social media pond yet, you might be comforted to know that you are not alone. There are a lot of small businesses who haven’t even dipped their toes into what they feel is a swirling whirlpool of roiling waves on top of a powerful...
