As in-person events and networking make a comeback, you want to have your business cards ready. Having custom and personalized business cards may seem like an old-fashioned way of doing business, but it’s still an excellent way to make a lasting first...
Brand consistency and reliable branding practices keep current customers happy and catch the eye of potential customers. When reaching a larger audience, consistency should be a primary focus. Therefore, the more consistent you are, the more visible you become. The...
Integrated marketing coordinates all marketing campaigns with one another. Communication goals, fundraising goals, and sales goals are related. Integrated marketing links disciplines such as direct marketing or public relations. In integrated marketing, communication...
Entrepreneurs and small business owners put in a lot of time and energy; they are literally putting their heart and soul in their business. Sometimes it can get to be too much. For many small businesses, the thought of outsourcing means spending extra money. Although...
There isn’t a week that goes by that we don’t get questions about social media. Is it really beneficial? What works? How do you do it? Social media is one of the marketing strategies that most small business owners know they need to use, but it is a miasma of unknown...
