Before you embark on any marketing or advertising program, you have to define core marketing criteria and objectives. You have to figure out who you want as customers and what you are going to give them. Until you know that, you will find yourself making stabs in the dark hoping something will stick and bring you some business. But you don’t have to figure it out alone. We can help!
Who are you trying to reach and what do you want them to do?
Whoever hears your voice is your audience, but you need to refine your voice and message in order to develop a following that is consistent with your marketing goals. You want to set the stage to connect with your target audience, the people who want to connect with you and your business.
Knowing your audience is only one part of the equation, you must also determine what that audience wants and needs. A website designed to provide answers and information – in other words, offering solutions to meet their needs – sets the stage for a connection. And that connection can become new business.
How should your message be conveyed?
The message you send your audience should be consistent, creative, appealing, relevant and memorable. You want your message to be:
- Purposeful, well-planned and specific
- An accurate reflection of your brand
- Professional in the compositional layout of materials online and in print
- Consistent across all media channels – website, advertising, brochures, even business cards
- Fed by the branding and marketing plan and structure
Every piece should look and sound like your business and the image you want the public to have of your business.
NuMedia Marketing can show you how to identify and reach customers for your business. They can help your achieve brand recognition with consistent and purposeful marketing messages. Stop the clutter and confusion holding your business back. Call NuMedia Marketing today at 317.563.7235 to learn how.