Customer Testimonials Say What You Won’t Say
When marketing your business, testimonials are a great way to advertise your business and make it more relatable. Plus, testimonials can increase your business's conversion rates. Beyond that, and most importantly, they build trust by acting as a third-party...
Why and How to Use Content Marketing
What’s the best way to draw the attention of your audience without bombarding them with annoying ads? Many businesses are turning toward content marketing strategies creating brand awareness and making organic appearances in front of their potential consumers. Instead...
Get Smart About Marketing with White Papers
White papers are persuasive, authoritative, in-depth, and educational reports on a topic that identifies a problem in your industry and offers a solution. White papers are created to teach the public about your industry and your brand, and to show how your company is...
Sensational and Smart Marketing: Use Google Alerts
Google Alerts is a free service from Google. Its purpose is to continuously inform you when Google indexes a webpage on the internet that contains a keyword you have previously defined in your Alert configuration. It can sometimes take Google one to three days to...
Reach Your Customers by Using Integrated Marketing
Integrated marketing coordinates all marketing campaigns with one another. Communication goals, fundraising goals, and sales goals are related. Integrated marketing links disciplines such as direct marketing or public relations. In integrated marketing, communication...
Be Brilliant! Use Testimonials for Your Business
Customers buy what other customers like and endorse. It is precisely this principle that companies take advantage of with testimonials. Testimonials, or social proof, is better than elaborate campaigns and cheaper for your advertising budget. With every testimonial,...
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