Increase Your Customer Lifetime Value
Most companies focus more on gaining new customers than retaining their current audience, despite studies that prove it costs 7 times more to acquire a new customer. You'll make more money by keeping your existing customers happy and content. You can do this by...
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5 Strategies to Keep the Personal Touch
With the rise of the digital age, our physical, face-to-face connections have dwindled. You can chat, link, like, comment, entertain, and request services all with the click of a mouse from the comfort of your own living room. However, creating and sustaining close...
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What is Brand Management and Why is it Important?
Your online brand reputation and ranking depend on good brand management. The reputation of your company or brand can be either positive or negative. Whatever way it goes, it will directly influence your bottom line. A good reputation inspires confidence and loyalty....
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How to Make Social Media an Amazing Marketing Tool
There isn’t a week that goes by that we don’t get questions about social media. Is it really beneficial? What works? How do you do it? Social media is one of the marketing strategies that most small business owners know they need to use, but it is a miasma of unknown...
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Marketing Staff or Marketing Firm? Which Is Best for You?
The question pops up now and again. Is it better to hire someone to do the marketing for your business in-house or is it better to outsource to a marketing firm? Generally speaking, unless your business is a large enterprise, it is almost always better to hire a firm....
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What and Where Matters in Your Marketing
One thing is for certain: You do NOT have the time it takes to devote to marketing analysis for your business. You are busy getting clients, getting jobs done or products made, and getting everything ready to do it again tomorrow.Marketing is not something that you...
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