Paid Advertisements
In this episode of E-Quips with NuMedia, Scott and Rosie explore the fundamentals of paid advertising, including the main ad types, key platforms, and pricing models. They discuss how businesses can strategically select the right channels, craft effective ad...
Podcast Marketing for Indie Creators
Podcasting has become more popular than ever, but that means the space is packed with shows competing for attention. For indie creators working with small teams or solo, it can feel tough to get noticed. The good news? With the right marketing approach, you can find...
How Google’s AI Is Making Search Hyper-Local
In today’s digital landscape, Google’s search engine is no longer about matching keywords or broad geographic areas. Thanks to advances in artificial intelligence, search engines have evolved into a hyper-local algorithm that tailors results with near-precise...
Pay-Per-Click (PPC) Advertising and Your Summer Campaigns
Summer is here, and it’s the perfect time to launch vibrant, engaging pay-per-click (PPC) campaigns that capture the energy of the season. Whether you’re promoting seasonal sales, events, or services, a well-executed PPC strategy can help you reach the right audience...
Protect Your Business from Google Scams
In today’s digital world, your business’s online presence is more important than ever. Platforms like Google Ads and Google My Business (GMB) are essential for reaching new customers and growing your brand. However, as these tools become more popular, scammers are...
Voice Search Optimization
In the ever-evolving world of digital marketing, staying ahead of the curve is crucial. One trend rapidly shaping the future of search marketing is voice search. With the proliferation of voice-activated devices like Amazon’s Alexa, Google Assistant, and Apple’s Siri,...
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