A recent survey indicates 90% of small business owners use social media and 74% of the survey respondents “percieve social networking as valuable — if not more valuable — than networking in-person. ” The survey also indicates that these businesses gain at least one quarter of new customers online.
People are far more valuable that online networking. Without them, there is no reason to network at all. But when it comes to a successful business, generating as much qualified traffic to your business as possible is invaluable. You need to connect with the people that value your goods and services most.