Put an FAQ Page on Your Website

Put an FAQ Page on Your Website

When you’re planning and developing your website, your main goals are to attract your target demographic and serve your current customers. You’ll need to include information about your business, what you provide, and what sets you apart from your competitors. A...
One Sign, Two Signs, Brilliant Signs!

One Sign, Two Signs, Brilliant Signs!

When building a marketing plan, businesses typically think about online ads, social media marketing, direct marketing, and so on. Unfortunately, these marketing strategies may only reach prospects who are looking for similar products or services. Hundreds of people...
Here’s Why Customer Testimonials Are So Important

Here’s Why Customer Testimonials Are So Important

There is no better marketing than customer testimonials. Why? Because we listen to and trust what others tell us about services and products. There’s a reason that Yelp became the most reliable source of the best restaurants and salons. No advertisement, flyer, social...
Pros and Cons of the One-Page Website

Pros and Cons of the One-Page Website

Do you need a one-page website for your business? Maybe. There are several benefits and disadvantages to having a single-page website. When building your website, consider the site’s structure. The one-page design, also known as a single page, is sometimes your best...
Are You Current with Website Trends?

Are You Current with Website Trends?

Technology changes fast, and website design trends are no different. Staying current on the top web design trends and standards is crucial to the success of your website, and 2022 is seeing new trends in design of websites. The overarching trend is an increased sense...
The Leave-Behind Marketing Plan is Lucrative

The Leave-Behind Marketing Plan is Lucrative

Believe it or not, the leave-behind marketing plan is still profitable and even necessary. You probably already know how important search engines, social media, and email marketing are. Efficient marketing contributes majorly to the success of a company. The right...
On the Search for the Best Keywords

On the Search for the Best Keywords

Definition of Keywords “Keywords” is a popular term that we’ve all heard, but if you’re new to SEO you might be confused as to what keywords actually are and why they’re so important. A keyword is a word that people enter into a search engine like Google...
Business Cards: Your Top Marketing Tool

Business Cards: Your Top Marketing Tool

As in-person events and networking make a comeback, you want to have your business cards ready. Having custom and personalized business cards may seem like an old-fashioned way of doing business, but it’s still an excellent way to make a lasting first...
Winning New Customers with Traditional Marketing Campaign

Winning New Customers with Traditional Marketing Campaign

In a world run by social media, a traditional marketing campaign will still win new customers for your business. If you’re investing in marketing for the first time, you might assume that you should focus on digital channels, like ads via Google or a strong social...
Brand Consistency is a Key to Success

Brand Consistency is a Key to Success

Brand consistency and reliable branding practices keep current customers happy and catch the eye of potential customers. When reaching a larger audience, consistency should be a primary focus. Therefore, the more consistent you are, the more visible you become. The...