It probably feels like you were planning your 2021 marketing strategy only a few weeks ago, but now 2022 is on the horizon, and it’s time to brainstorm. Let’s take a look at some of the hot marketing trends.
Know the Marketing Trends
The pandemic has tremendously impacted our digital habits, creating new norms that will remain far beyond COVID. It doesn’t matter if you own a small or large business; you have to keep up with up-to-the-minute digital marketing trends to stay ahead of the competition.
Before entering 2022, it’s best to have a clear idea of the digital marketing trends that will take center stage this year.
Invest in Online Events
Online events (like webinars, seminars, or product launches) are always a great way to get your brand seen by existing and potential customers. Brands are increasingly taking part in online events, embracing the opportunities like direct data collection.
Subsequently, you can use this precious data to create consumer profiles and sell directly to them. This eliminates the need to rely on third-party information and helps build a stronger relationship with the public.
Online events may not bring huge revenue, but they will undoubtedly help your business grow in the long run.
Create Marketing Videos
If you don’t have high-quality video-making software, it’s time to invest in some. The year 2022 is the year of the video presentation, YouTube clips, and social media videos. The trend isn’t new, but experts suggest video marketing will be more effective than ever in 2022.
Hence, posting branded videos could get you over 90% purchase decisions and 70% video shares, which will further offer broad exposure to your products and services. Video marketing brings significant results because Google loves sites that contain videos.
Whether you’re creating customer testimonials, product releases, or podcasts, the future will show you highly advanced video creation tools that you can use to create excellent videos.
Curate Valuable Content
Valuable content transmits competence, seriousness, and humanity to its user base. Almost 90% of B2B companies implement content with marketing purposes in their web strategy to increase brand recognition and profits.
Content curation is a marketing strategy that has bigger ramifications than ever. The younger, digital generation using the internet in 2009 is now mature enough to choose, analyze, and orient themselves on what benefits them the most.
Partner with Nonprofits
Today’s consumers are eager to accept brands that represent something important, be it diversity, green business practices, or donating to charity. Companies are incorporating root cause marketing into their brand awareness efforts to meet this demand.
Marketing can do more than contribute charitably and boast about it on social media. Strategy and discernment are also essential.
Pick a Relevant Cause
Select something worthwhile based not only on the values of your key demographics but also on your overall mission. A recycling company can support environmental protection efforts, while an after-school tutoring business can support a charity that benefits homeless youth. Insincerity will prevent you from getting a foothold with your target audience.
One of the easiest, most effective approaches to building a cause marketing campaign is to partner with a nonprofit organization that has a clear, identifiable cause. Once you’ve determined which cause best fits your values, choose a nonprofit that will join that cause.
It’s also a good idea to thoroughly research potential nonprofits and their track record to ensure that your prospective partner aligns with your brand’s goals and mission. You can look them up on sites like GuideStar.org to make sure you’ve done your homework before getting in touch.
Hopefully, your ideal nonprofit is open to collaboration in a joint marketing campaign. Depending on how well your plans align, a longer-term, more strategic partnership can be mutually beneficial. Working together helps reach larger audiences and promote one another—and something you both believe in.
The Bottom Line
It’s become essential for businesses to be alert and aware of the different digital marketing trends that have emerged now and will make their presence felt in 2022.
Understanding trends now and in the future will help your company stay fully prepared to use them in a way that enables you to make money while staying ahead of the competition. To speak to a digital marketing specialist, call our experts at NuMedia Marketing at 317-563-7235 to talk strategy.