A company blog has many advantages and is a valuable investment. Search engine optimization (SEO) is critical, and a blog is an excellent way to establish yourself as an expert.
What is a Company Blog?
A company blog is a sub-page placed on a company’s website. The company blog shares issues, news, products, services, or reports for target groups. Successful blog posts are relevant and exciting, attracting potential customers, future employees, and even investors.
How is a Company Blog Different from a Personal Blog?
A personal or private blog usually reports interesting topics to the blogger, such as hobbies, travel, home, and lifestyle. Some bloggers earn money by placing ads on their blogs (affiliate marketing).
Corporate blogs deal with topics that fit the company and what it offers. A company doesn’t make any money from the blog. The primary goal of a company blog is to generate more traffic for the company website.
10 Reasons Why a Blog Makes Sense for Your Business
Here are ten reasons it makes sense for small businesses to rely on a corporate blog.
1. A business blog brings traffic to your website.
The more web pages your website has (the sub-pages of your website), the higher the chance that one of these pages will appear in the search results on Google or Bing.
Every blog article you post on your company blog generates a new sub-page for your website. Each of these blog articles can be found separately by the search engines. Visitors don’t necessarily end up on your homepage first but can be directed to one of your blog articles by Google.
Blog articles, therefore, help drive traffic to your website. Once you have visitors on your site, you can get them to:
- Subscribe to your newsletter
- Download a freebie (in exchange for the email address)
- Read more blog articles and look around your website
- Book a free initial consultation
You get these website visitors completely free of charge. If your company blog is well done, website visitors will save your blog (or subscribe to the newsletter) and visit your website regularly.
2. A company blog helps your business rank in the top positions on Google.
Google indexes every blog article. If you have a company blog, you generate a new sub-page for your website for each post. Customers can then find these blog posts indexed by search engines like Google or Bing.
3. You can optimize each blog article for a keyword.
You should optimize every blog post with precisely one keyword. The more blog posts you have, the more unique keywords you can put on your website. This increases your chances of being found on Google.
4. With every new blog article, you update your website.
Google rewards websites that are regularly updated with a better ranking. Typically, corporate websites are created once and remain in that state for an extended period, and updates are rare. A company with a corporate blog that regularly publishes new blog posts is constantly updated and then recognized by Googlebot, which periodically visits and indexes the websites.
5. Every blog article generates traffic for your website.
Another criterion for Google is the traffic that a website generates. The more traffic a website has, the more important it appears, and the higher it rises in the search results.
6. You can show your expertise.
A company blog comprises many blog posts on topics related to your company. Here you can show your expertise by providing valuable content on topics of interest for website visitors. If you solve fundamental problems for your customers, your customers will soon regard you as an expert on these topics.
A well-run corporate blog can be compelling for new customers you don’t yet know. You can present your products, your way of working, and your knowledge without being intrusive. The potential customer notices that you understand your field or craft and gains trust.
7. Corporate blogs are inexpensive.
Corporate blogs are a relatively inexpensive way to drive more traffic to your website. With other marketing measures, you may pay a lot of money for the same effect.
Of course, running a blog is a lot of work. But remember, once written, a blog article can stay on your website for many years and bring you continuous visitors. A blog article will work for you even when you’re on vacation—a blog article is a one-time investment with lasting effects.
8. You have total freedom of design via your company blog.
You can write what you want on your corporate blog, as much as you want and how you want, which is an invaluable advantage that you won’t find in any other medium.
Take social media, for instance. You have to adhere to clear rules and guidelines for advertisements and posts. There are design guidelines or prescribed text lengths (Twitter). Social media also controls who sees your posts. On Facebook, for example, only your friends see your posts. You can only reach new groups of people via ads. When platforms are closed, your posts or contributions there will also disappear. Then several years of work are often lost.
With a blog, you make yourself independent of the social media platforms.
9. A blog provides content for your social media channels.
Running a company blog does require time and effort, but you can use the blog articles for your social media platforms. You no longer have to develop new content for social media. The company blog becomes the heart of your content strategy and focuses on the topics you publish on your social media channels.
10. With a company blog, you bind your readers to you.
By posting entertaining and informative blog posts helpful to your visitors, you can bring yourself and your company to life. The comment function, in particular, makes it possible to establish a personal relationship with your potential customers. If you write meaningful content regularly, you can keep potential and existing customers long-term.
Start a Company Blog Today
Creating and maintaining a company blog is a priceless investment. It’s crucial for SEO and an ideal opportunity to position yourself as an expert. Call NuMedia Marketing at 317-563-7235 for a jumpstart on building your company blog.