Every day we talk to panicky people who want to know how TO DO social media to market for their business. Well, think about this – marketing for your business is still marketing – whether it is the traditional print mailers, newspaper ads or Facebook or Twitter.

It is all about connecting your brand with your existing and potential customers. So just like you would connect with people and businesses face-to-face or by phone, connect with them through social media platforms. Start or add to conversations, show up with innovations and ideas and creativity – all springing from your business – why you do what you do, what you bring to the table, who you are. All in all – share what makes you tick and what you can do for others – you might just be shocked at who’s listening!