Do you need a one-page website for your business? Maybe. There are several benefits and disadvantages to having a single-page website.
When building your website, consider the site’s structure. The one-page design, also known as a single page, is sometimes your best option.
A one-page is a website that consists of only one page and has no sub-pages. Web developers design and build this page to expand. This makes it easy to display on smartphones where scrolling is standard. Different images, colors, or banners at the beginning of each subject identify the individual topics and sections. This way, visitors easily and quickly jump links.
The alternative is a structure that is a conventional website, which includes several individual sub-pages visitors access by clicking on links within the website structure. There is usually a separate menu for navigating through the various pages, which organizes the structure.
The Benefits of a One-Page Website
The one-page design has a few advantages over the standard structure of a website.
A single page encourages the user behavior you want. Because the user must start at the top of your website and scroll down, use the single page to tell a story or describe a product.
The one-page website is especially suitable as a website for a single product. It prevents distractions from this one topic and reinforces the effect of a call-to-action (CTA) button by guiding the buyer downwards like a funnel.
Finally, using a single page ensures you won’t overwhelm your visitor while browsing they are on your site.
The One-Page is King of the Smartphone
The most significant benefit of using a one-page design is its flexibility. A single-page theme is made to be responsive. That means it automatically adapts to the size of any screen. Users view individual sections on a desktop computer just as well as on a tablet or smartphone. In addition, the visitor can easily scroll down or click on jump links without relying on navigation points that don’t work correctly on all smartphones.
Unfortunately, the one-page design also has some negative effects. Large and complex organizations can’t rely on a one-page website. The structure of a company with different business areas, departments, employees, and products cannot be displayed. Likewise, you cannot optimize the respective sub-pages for search engines.
When considering search engine optimization (SEO), the one-page website is usually only suitable for one or two keywords. This makes an individual structure almost impossible. And some users find that a conventional website is more manageable than a one-pager.
Is a One-Page Website Best for My Business?
A one-page website is ideal for anyone who:
- Has only one product
- Is active in only one industry
- Works as a freelancer in a specific niche
- Is interested in sharing information on only one topic
If your business needs to share information on several topics or products, you’ll quickly reach your limit with a one-page website, especially with SEO. In that case, it’s worth considering a conventional page structure.
You can always ask a member of our expert team NuMedia Marketing which design we recommend for your business goals. Let us help you increase your internet presence and website marketability by calling us at 317-563-7235.