When you’re planning and developing your website, your main goals are to attract your target demographic and serve your current customers. You’ll need to include information about your business, what you provide, and what sets you apart from your competitors. A helpful page to include is an FAQ page. Including a Frequently Asked Questions page serves your current customer base as well as provides information for those considering using your business. An FAQ page is also helpful for search engine optimization purposes.
Here are three reasons why you’ll want to include an FAQ page on your website:
1. Including an FAQ page will save you time and money in customer service.
Many questions that may be called into your business could be answered by your frequently asked questions page. Having a well-constructed FAQ page could save time and money. You won’t have to have a team answering questions and can focus efforts elsewhere.
2. Including FAQs can increase your standing in search engine results.
Those who would be interested in your business are most likely going to begin their search for knowledge online. They’re going to be entering questions or key phrases and looking for short, direct answers. Your FAQ may appear at the top of their results if constructed well. This is your chance to make a great first impression! This also increases your website’s standing in search engine optimization. This can increase the effectiveness of your website. Make sure to include links to your other pages in your FAQ. This will allow easier navigation to relevant information. Also, include links to your FAQ page in other areas of your website to your customers can easily navigate so the page to learn more.
3. An FAQ page can build trust with your customer base.
An important part of marketing is creating a trusting relationship with your customer base. Addressing a variety of questions on your FAQ page builds trust with your customer base. Your FAQs should include relevant information about not only your business but your industry as well. Your customer base will come to recognize you as trusted experts in your industry. If you provide them with good information, they’ll come to recognize you as a reliable and valuable source. Those who find you to be a good resource are more likely to turn to your business when they’re in need of your services or products. Your customers will appreciate the time you’ve taken to address their needs and concerns in an organized format. They’ll also be appreciative that you’ve made the information accessible to them 24/7.
How to Organize an FAQ Page
When developing your FAQ page, it’s important to include information that is helpful and relevant. The questions you include should be real questions asked by customers. Collect data from your “Contact Us” inquiries, emails, or phone calls. Address those questions and provide clear, concise information as answers on your FAQ page. Make sure your page is organized with related topics grouped together. This will make the page easier to navigate and more user-friendly.
For more information on adding an FAQ page, contact a trusted professional in marketing and web design. An FAQ page can get your website working harder for you and for your customers!