When you’re planning and developing your website, your main goals are to attract your target demographic and serve your current customers. You’ll need to include information about your business, what you provide, and what sets you apart from your competitors. A...
When building a marketing plan, businesses typically think about online ads, social media marketing, direct marketing, and so on. Unfortunately, these marketing strategies may only reach prospects who are looking for similar products or services. Hundreds of people...
There is no better marketing than customer testimonials. Why? Because we listen to and trust what others tell us about services and products. There’s a reason that Yelp became the most reliable source of the best restaurants and salons. No advertisement, flyer, social...
Definition of Keywords “Keywords” is a popular term that we’ve all heard, but if you’re new to SEO you might be confused as to what keywords actually are and why they’re so important. A keyword is a word that people enter into a search engine like Google...
A company blog has many advantages and is a valuable investment. Search engine optimization (SEO) is critical, and a blog is an excellent way to establish yourself as an expert. What is a Company Blog? A company blog is a sub-page placed on a company’s website....
