White papers are persuasive, authoritative, in-depth, and educational reports on a topic that identifies a problem in your industry and offers a solution. White papers are created to teach the public about your industry and your brand, and to show how your company is...
Google Alerts is a free service from Google. Its purpose is to continuously inform you when Google indexes a webpage on the internet that contains a keyword you have previously defined in your Alert configuration. It can sometimes take Google one to three days to...
Integrated marketing coordinates all marketing campaigns with one another. Communication goals, fundraising goals, and sales goals are related. Integrated marketing links disciplines such as direct marketing or public relations. In integrated marketing, communication...
Customers buy what other customers like and endorse. It is precisely this principle that companies take advantage of with testimonials. Testimonials, or social proof, is better than elaborate campaigns and cheaper for your advertising budget. With every testimonial,...
Ask any modern marketing professional, and they’ll tell you: when it comes to growth, delighting existing customers is as critical to success as winning new ones. In other words, your business must be customer focused. The Best of the Best Are Customer Focused As the...
