Your Contact Sphere

Just a quick thought from a recent presentation as quoted below: Contact Spheres are businesses or professions that naturally provide a source of referrals for one another. They are in somewhat related but non-competing businesses. Business in a Contact Sphere have a...

Do you think of cattle when you hear about branding?

A new business owner was talking about his business brand recently. He said he thought creating a brand for his company was finding that icon or logo that everyone recognized – like the brand on a livestock. It was to be a symbol that everyone knew stood for his...

Marketing in a world gone social … part II

I just wanted to add a little more food for thought about social media and how to think about using it. People may get to your website and poke around the pages, read a little here, more over there. Spend a little time getting to know the company and what it offers....