In the customer service world, you may have heard the terminology of customer lifetime value. You may wonder what is customer lifetime value? Customer lifetime value is the total amount of money you can expect to make from a new customer over time. It might take a...
You’ve got a great idea for a business – some product or service that is going to rock the world. Great. Now what? You’ve got to give it a name and an image (speaking visually here). Some business owners, like Razor Suleman, name their company and then later...
The SEO world is a topsy-turvy world of continual change. Those of us in it are accustomed to it, but for our clients, it is unnerving. We understand how you may feel, really, because we at one time or another felt the same way. That’s why I would give you a couple...
Why do you think prospective customers would come to a website and then leave (without so much as a squinch of time to leave a “Hey, how you doing?”) Two reasons come to top of mind. First and foremost – to keep web surfer’s interest, you have to be, well,...
I recently read a quote that within the next five years, 63 million employed people will telecommute either regularly or occasionally. To put that in perspective, the 2010 census reported Indiana had just over 6.4 million people, and the United States came in at a few...
Word on the marketing street is that more and more people are searching for – and finding – local resources on the Web. That means when they need something, the first place they go is their computer or Smart Phone. They search, sort through the responses and make a...
