As business owners we spend countless hours creating, fine-tuning, and optimizing the content that lives on our website. Sometimes, we overlook the critical piece to website reach, performance, and viability– web hosting. Website hosting can often be the last thought...
When you’re planning and developing your website, your main goals are to attract your target demographic and serve your current customers. You’ll need to include information about your business, what you provide, and what sets you apart from your competitors. A...
When building a marketing plan, businesses typically think about online ads, social media marketing, direct marketing, and so on. Unfortunately, these marketing strategies may only reach prospects who are looking for similar products or services. Hundreds of people...
There is no better marketing than customer testimonials. Why? Because we listen to and trust what others tell us about services and products. There’s a reason that Yelp became the most reliable source of the best restaurants and salons. No advertisement, flyer, social...
Do you need a one-page website for your business? Maybe. There are several benefits and disadvantages to having a single-page website. When building your website, consider the site’s structure. The one-page design, also known as a single page, is sometimes your best...