Take a minute to think about (and appreciate) your favorite customer. You know the one… the one who you work so well with. The one that gets you. The one that keeps coming back again and again because they know you’re going to deliver the service or product that they...
Your company’s website is like a digital business card. Who are you? What do you do? Where are you? How can customers reach you? Companies that don’t appear when searching the Internet, in short, do not exist for potential customers. A proper website...
The pandemic of COVID-19 is affecting businesses everywhere. Although we are facing a health crisis, business, like the show, must go on—and so must business meetings. During this time, many businesses are meeting virtually. Just because you are holding virtual...
Email marketing is essential for all businesses, from small to large. It’s affordable, easy to implement, extremely flexible to use, and highly profitable. You can use it to provide information, for example, about a new product line, an exciting offer, or a...
New and seasoned business owners need to be savvy in their marketing. Of course, that means marketing through the Internet. More and more people are relying on the Internet for their research and entertainment needs; so, learning how to effectively advertise your...
How do you enhance your email marketing strategy for the B2B world? Communication through email is now more powerful than ever, and it’s time you take advantage. This digital marketing tool builds brands and drives sales. As a successful business, you already know...
In the customer service world, you may have heard the terminology of customer lifetime value. You may wonder what is customer lifetime value? Customer lifetime value is the total amount of money you can expect to make from a new customer over time. It might take a...
The importance of having a website in this digital age is paramount to a company’s development and success. Most businesses have an online presence already, taking the necessary steps to grow and remain competitive. Your company’s survival depends on your...
Most companies focus more on gaining new customers than retaining their current audience, despite studies that prove it costs 7 times more to acquire a new customer. You’ll make more money by keeping your existing customers happy and content. You can do this by...
With the rise of the digital age, our physical, face-to-face connections have dwindled. You can chat, link, like, comment, entertain, and request services all with the click of a mouse from the comfort of your own living room. However, creating and sustaining close...
